Authenticity in our approach to sales
Being content with who we are only comes from knowing who we are to begin with!
I was getting to know a fellow salesman the other day at the car dealership, “Mark, I found a great way to communicate with my customers about buying cars.” I found that I can sell an experience. Cars are meant to be driven and for many customers they will buy a car because they have a personal experience that is satisfying to them.
Marks reply after I talked more about my ideas was, “John, I’m different than that. I am more of a nuts and bolts guy”. We discussed our differences and I told him that his ways are personal to who he is as a person.
I learned that in selling any product, each of us has an authentic platform that is personal to us. If I am trying to copy someone else’s’ personality or trying to model another person’s presentation I could come off to a customer as being insincere or fake.
I am finding my own place in the market place. I am trying to be honest about who I am and what I think and feel as I present a potential car to a customer. As I do that, I really enjoy the connection I have with them individually.
Articles on Honesty and Authenticity Click Here
August 26th, 2009 at 9:10 am
I enjoyed your blog John. Think my favorite part was “If I am trying to copy someone else’s’ personality or trying to model another person’s presentation I could come off to a customer as being insincere or fake.” That is so true in all aspects of our life’s journey. I want my walk with God to be uniquely mine, not a copy from an others path. Thanks for sharing, and keep it coming.
Blessings,
Tim